Rapport Chrome, the out-of-home media agency under IPG Mediabrands, has collaborated with OnePlus India to unveil a first-of-its-kind full-train wrap campaign on Bengaluru Metro’s Green Line.
This marks the debut of full-train wraps as a format for Namma Metro, strategically chosen for its high commuter traffic and prime urban visibility.
The campaign promotes the newly launched OnePlus 13s, using a visually immersive design where the train’s exterior features the phone held in a hand, while the windows replicate the camera interface, creating the illusion that passengers are viewing the city through the lens of the phone.
Interior panels are also custom-branded with contextual creatives, enhancing the overall commuter experience and message recall.
Traversing key residential and commercial zones, the Green Line offers extensive exposure to daily travelers. The campaign aligns with OnePlus India’s continued efforts to push the boundaries of innovation in both technology and marketing.
Vinkoo Chakraborty, President, Rapport Chrome, praised the activation as a bold and contextually relevant campaign that demonstrates the evolving potential of transit media.
This initiative sets a new standard in experiential outdoor advertising, reinforcing OnePlus’s positioning as a brand that blends design, technology, and impact.
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